This logo was made by Stylo
Design, a design agency from Covent Garden, London. The entire logo is
created with only one number; the number 8. By omitting certain parts of
this number, they were able to create the brand name.
At first all you see is modern typography, but there is actually a
hidden meaning of Sony's VAIO logo. The first two letters represent an
analog signal and the last two are the 1 and 0 of the digital world.
Here of course an arrow is hidden between the letters E and X. Lindon
Leader designed this famous logo in 1994, as Senior Design Director at
Landor Associates, San Francisco. It was a result of a work where more
than 200 logos were designed before the designer arrived to this
solution. It won over forty logo awards worldwide.
Eighty-20 is a small consulting firm. The squares actually a binary code
for the name. Top line: 1010000 and on the bottom: 0010100.
Toblerone chocolate company from Bern, Switzerland, which is known for
high mountains. Bern is also called "The City Of Bears". Find the hidden
silhouette of a bear in the mountain illustration.
Baskin Robbins offers 31 flavorous of ice-cream. The number 31 is hidden in the logo within the letters of B and R.
The Northwest Airlines logo has two hidden meanings. For one it has the
letters N and W in positive and negative spaces. And there is another
less apparent idea in there. The red triangle points to north-west
within the circle as if it was a compass.
That yellow arrow is not just a smiley. It also suggests that you can buy everything A to Z on Amazon.
The SUN Microsystems logo is a wonderful example of symmetry and order.
It was a brilliant observation that the letters u and n while arranged
adjacent to each other look a lot like the letter S in a perpendicular
direction.
The Tostitos logo has a not so hidden message. The letters TIT are two actually people enjoying mexican food at a table.
The Formula 1 logo has a hidden number 1 between the letter F and the speed lines.
Elefont is another logo with a hidden meaning in the negative space. Find the trunk in the lowercase letter e.
The feathers of this peacock represent the 6 different divisions of NBC.
The head is visible suggesting the peacock is looking toward the
viewer.
It is one of the biggest European retailers, and in French, it means
"Crossroads". The logo symbolizes this word via two opposite arrows.
They also added the first letter of the name, because if you look
closely you’ll see the letter "C" in the negative space between the two
arrows.
The C and O letters at the beginning of the word shape a tyre, which Continental produces.
Unilever produces literally thousands of different products, thus the
letter U is made up of symbols representing all these products and what
they mean to their consumers.
This was a logo created for a puzzle game called Cluenatic. This game
involves unravelling four clues. The logo has the letters C, L, U and E
arranged as a maze. and from a distance, the logo looks like a key.
Families is a Readers Digest magazine. The letter "ili" are transformed to show a simplified and stylised family of three.
Goodwill is a nonprofit organization that helps disadvantaged people in
North America. The letter G in the logo is a smiling face, conveying the
notion that Goodwill provides happiness and relief to those in need.
At first glance, this logo looks like a map of Africa, but if you take a closer look, you will see two people facing each other.
Conceptual logo that shows a golfer taking a swing and the head of a spartan warrior in helmet at the same time.
The Bronx Zoo logo shows the animals within a city with tall building. Smart play with positive and negative spaces.
Snooty Peacock is a jewellery store. Notice the hidden peacock in the face.
The Hartford Whalers logo shows 3 concepts at the same time. A whale's
tail, letter “W” in green and the white space forming an “H” for
Hartford.
The designer of ED Logo – “Elettro Domestici -Home Appliances” in
English, changed the concept of traditional logo designing through this
logo. The designer has amazingly used the negative space to demonstrate
the letter “E” and “D” making the logo look like an electric plug.
In this Yoga Australia logo you can discover the shape of Australia in
the negative space formed between the woman's raised leg and back.
Notice the palm of a hand in this MyFonts logo made out of the letters M and y.
Source: Stocklogos.com
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World’s Top 5 Logos with Hidden Meanings
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